Kleos is an Online Reputation Management (ORM) agency, focused in people, brands and enterprises.
Kleos is a Greek Word that implies “what others hear about us”. Greatest greek heroes achieve kleos through their combat exploits and therefore transferred to their heirs, who were responsible for keeping it alive and making it grow by themselves. With this frequent recurrence of Homeric texts, you can get an idea of how online reputation works.
Neither you nor your company are fully protected against bad propaganda that you can circulate on the internet. It may be a mistake of the past, a situation out of control or a malicious campaign of third parties, but it is dangerous and closes doors. Even worse is the negative information that circulates about you and of which you have not yet heard. The purpose of online reputation management is to close the gap between how you perceive yourself and how others see you.
You lose opportunities. If you are looking for a new job, your interviewers will check what the internet says about you. If you are applying for a migration visa, likewise. If you want to start a new banking relationship, they will first research the internet about yourself. If your children start going to a school and you have to socialize with other parents, you’ll have to face whatever the other parents google about you and find about your past. If you want to rebuild your life and had a traumatic divorce, it will not do very well for your spouse's relatives to see any judicial sentence published of your previous relationship.
For companies, it is the same. No matter how many good things it does, it will always be remembered for the most terrible one that happened sometime. Your competence can be supported there to emphasize your weaknesses in new releases, in your staff handling, in your reliability as a brand. The records of an executive can be turned into a snowball when unexpected news items come out in the media. You can lose new business, opportunities with banks, etc.
The worst thing happens when you do not take any action to mitigate bad publicity and it becomes a viral tornado against you.
Both in personal and professional life, all relationships begin with a search on the internet; a search engine or social networks; is the first place to go to get information about something that is unknown. And you want the first thing that appears is what it suits you to be known.
What comes first is to identify the problem. Know your perception of the situation, analyze it, investigate and offer a solution according to your needs. We monitor its current status and, through technical strategies, to generate quality information and public relationships, we make good advertising outweigh the bad one. There is some information that we can remove from the internet, but when we can’t, we make the harmful content disappear from the first places in organic searches. Remember "If it does not appear on the first page of Google, it does not exist".
Online reputation management also includes crisis management to timely rescue you in difficult times and advise so that your image lasts effectively. The important thing in management reputation is that you have the tools and data that allow you always to keep control of the situation. And no less important: have enough information to foresee when some bad news is about to run and prepare to counteract it.
If you have reached this site, your image sure is in a compromised situation. Tell us about your case, and we will contact you to study your problem and offer you our solutions.
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